GREENGOODS

One Premium Chain, From Farm to Table.

Smallholder farms are the base of agriculture across the region, and the part of it least connected to a market that pays for quality. We build that connection end to end — technique and disease control on the farm, guaranteed offtake, cold-chain logistics, and a brand that stands behind what arrives. Today the chain runs across fourteen villages in Lao PDR.

Vision

Quality guaranteed end to end

We envision a food system where freshness, safety and quality are guaranteed — connecting farms directly to every table through a single premium supply chain.

Mission

A trusted bridge between the farm and the table

What we deliver is more than a product. It is a flow of sustainable food, a distribution system that lifts rural communities, and the groundwork for a food economy that holds together.

The Model

Two sides of one chain

We operate the whole chain rather than one slice of it. We supply the chicks, the housing and the technical services to the contracted smallholder farms we buy from, and we process, distribute and sell their output under our own brand. Running both ends is what lets us promise a buyer steady volume at a steady standard.

UPSTREAM — PRODUCTION & FARM SUPPORT DOWNSTREAM — PROCESSING & MARKET Chicks & inputs Training & rearing AI disease care Purchase Processing Brand housing, feeders on-farm technique early detection guaranteed buy-back cold-chain logistics retail & B2B

Inputs & Extension Services

Inputs and services we provide
01

Inputs supplied up front

Chicks, housing materials and feeders are delivered to each participating household under contract, before rearing starts.

02

Introducing new business opportunities to farmers

Helping farmers earn more by showing modern, profitable farming methods.

03

Ensuring fair prices for farmers

Helping farmers get fair prices by reducing middlemen and improving market access.

04

AI-based disease management

Early detection on partner farms, so supply volume and quality hold steady.

Agri-food Production & Distribution

Products and channels we operate
01

Purchase through cooperatives

We buy from linked cooperative farms alongside our own production volume.

02

Processing and cold-chain distribution

Processed, packed and delivered fresh to customers whenever they need it.

03

Branded sale

Sold under our own brand with quality control and traceability across the chain.

Our Work

Procurement and projects

Procurement

FAO

Native chicken procurement — Oudomxay

20 villages
2022
FAO

Native chicken procurement — Luang Prabang

33 villages
2022
FAO

Native chicken procurement — Attapeu

12 villages
2022
Bolikhamxay Province

Chicks, poultry house materials and construction, and feed — Bolikhamxay

Borikhan, Viengthong and Khamkeut districts · 6 villages
2023–24
Xiengkhouang Province

Chicks, poultry house materials and construction, and feed — Xiengkhouang

Pek and Kham districts · 4 villages
2023–24
Vientiane Province

Chicks, poultry house materials and construction, and feed — Vientiane Province

Met and Kasi districts · 4 villages
2023–24

Projects

KOICA

Customized Poultry Disease Diagnosis Solution for Small-scale Farms

CTS Seed 1 · Vientiane
2025–26
KOICA

A project to establish a local food distribution and sales environment for revitalization of poultry cooperative, Vientiane Capital, Lao PDR

Phase 2 · Civil Society Cooperation Programme · with Kyungpook National University
2024–25
KOICA

A project to establish a local food distribution and sales environment for revitalization of poultry cooperative, Vientiane Capital, Lao PDR

Phase 1 · Civil Society Cooperation Programme · with CAMP
2023
LuxDev

Skills for Tourism, Agriculture and Forestry (STAF)

Community-based skills training in native chicken raising · Feuang district, Vientiane Province
2026
Commercial

Brand and products

ສົດຈາກຟາມ — Fresh From the Farm

ເສີບຄວາມສົດ, ສົ່ງຄວາມສຸຂະພາບດີ

Fresh From the Farm (Sodjakfarm) — a premium fresh food brand founded in Laos, delivering healthy and sustainable food to every table under strict quality control and traceability.

Eggs

KHAI DEE SOD

KHAI DEE SOD

Farmer's Egg
  • Straight from farmers
  • Wholesale and institutional buyers
  • Routes cooperative volume to market
KHAI DEE PREMIUM

KHAI DEE PREMIUM

Free-range eggs
  • Certified Humane® Free Range
  • 0% antibiotic, 0% hormones
  • Delivery to doorstep within 24 hours

Chicken

KAI SAO SUAN

KAI SAO SUAN

Chilled chicken
  • Native chicken, raised on partner farms
  • Chilled, never frozen
  • Cold-chain delivery
Company

Company and awards

KoreaGreen Goods Co., Ltd.
Lao PDRGreen Goods Sole Co., Ltd.
RepresentativeJaewon Lee
EstablishedJuly 2019 (Korea) · June 2021 (Lao PDR)
IndustryLivestock services
Emailofficial@greengoods.co.kr
greengoods.kr@gmail.com
Korea officeRoom 205, 2F, Bldg. 1, Hyomyeong Building, 1432-23 Deokjin-dong 1-ga, Deokjin-gu, Jeonju, Jeonbuk State
Laos officeThe Green Farm, Faculty of Agriculture, Paksapmai Village, Xaythany District, Vientiane Capital

Awards

2019

Minister's Award

Agri-Food Industry Overseas Expansion Support Project Young Frontier — Ministry of Agriculture, Food and Rural Affairs, Republic of Korea

2022

Grand Prize, Global Track

Social Venture Competition — Ministry of Employment and Labor, Republic of Korea

2022

Young Social Entrepreneurs Awards

Social Venture Competition — Singapore International Foundation

2025

1st Place, SME Category

Lao Responsible Business Awards — European Chamber of Commerce and Industry in Laos

2025

First Prize, New Service Track

4th FAO–CAAS Youth Hackathon on One Health, Beijing — for LAO VET LINK